Purple3 Intelligence CRM · Introductory Release

Every property has a story.Find the opportunity.

Property research, lead discovery, estate & heir intelligence, skip tracing and AI-powered outreach — organized in one intelligent workspace built for real estate investors and professionals.

Starter $299/mo · Grow $499/mo · Enterprise custom · Onboarding by request

Screen shows illustrative sample data.

01 · Flagship

Purple3 Intelligence CRM

A property-first workspace. Every lead opens into a workstation with research, people, documents, timeline and mail in one view — and a morning work queue tells your team exactly what to do next.

  • Property & lead workstation — research, people, docs, timeline and mail tabs
  • Leads list with priority badges and recoverable archive / restore
  • Things-to-do work queue — follow-ups, research, missing numbers, callbacks due today, opportunities
  • Next Action recommendations driven by a rule engine
  • Property timeline — dated records and activity events
  • Dashboard KPIs, call log, appointments list and Hot Opportunities queue
  • Mobile workspace, in-app help guide, role-based team access
Pilot · in validation
02 · Research

Property Research & Intelligence

Build the full picture of a property and the people behind it — ownership, public records, documents, research findings and skip-trace results — without leaving the lead.

  • Skip tracing by name, address or phone — names, ages, addresses, phones with carrier, emails, relatives and associates Pilot
  • Skip-trace file import (CSV · TSV · XLSX · SmartSkip PDF) with field mapping and estate-aware matching
  • Manual identity & ownership review before any phone number is attached — nothing attaches automatically
  • Property intelligence — estimated value, mortgage balance, equity, pre-foreclosure, auction, inherited, vacant and absentee-owner signals Pilot
  • Public records link directory (New Jersey counties) and document storage on the property record
  • Research findings capture and automatic referral research from answered calls

Property intelligence is in a limited pilot during the introductory release; data coverage varies by county and provider.

03 · Discovery

Lead Discovery

Find the next property before anyone else is looking. Discovery candidates are de-duplicated, reviewed and turned into leads or draft campaigns inside the CRM.

  • Obituary discovery with decedent de-duplication into a candidates queue Operator-assisted
  • Sheriff-sale & foreclosure discovery with post-filtering — select candidates to a draft campaign or the Research Inbox Operator-assisted
  • Obituary → lead → draft campaign wizard
  • Lead intake by file — JSON candidate import and skip-trace spreadsheets up to 1,000 rows
  • Pre-foreclosure, auction and vacancy signals surfaced through property intelligence Pilot

During the introductory release, discovery searches are run by Purple3 operators on your behalf; customer-launched searches open when usage billing is enabled.

04 · Estate & Heir

Estate & Heir Intelligence

An estate is never one name and one number. Purple3 maps the decedent, relatives, roles and every known phone into a real relationship graph — then hands the right people to Bella for outreach.

  • Estate family tree — spouse, descendant, lateral and role edges with generational layout and drag-to-reconnect
  • Relationships stay “Reported” until a person verifies them; confidence and referral source are preserved
  • Decedent → relatives → phones workflow: obituary, skip trace, tree, outreach
  • Heir referral capture — a name mentioned on a call becomes an unverified person with a held phone and a research task
  • Bella, the estate & heir outreach assistant, works the approved paths Production validation
05 · DOT

DOT — your AI research assistant, inside the CRM

DOT connects an AI assistant to your Purple3 workspace. Ask for a briefing, hand off a research task, and get drafts back into the property record — every result clearly marked unverified until your team confirms it.

  • Dashboard briefing — a snapshot of your leads and recent calls, summarized on request
  • Property research drafts with source links, stored on the lead as unverified findings
  • “Help me” on any research task — queued, then checked for results when you’re ready
  • Task completion syncs back to the research checklist and referral tasks in the work queue
  • Guided next actions from the CRM’s Next Action rules
PilotMulti-client connection · coming soon

DOT works through the AI assistant account you connect; Purple3 does not host or train a model of its own. Snapshots are captured when you ask — DOT does not continuously read your CRM.

06 · AI Assistants

Meet the Purple3 AI team

Specialized voice assistants that make the calls, leave the voicemails, capture referrals and write every outcome back to the CRM — inside the limits you set.

Bella, estate and heir outreach assistantProduction validation

Bella

ESTATE & HEIR OUTREACH

Calls heirs, relatives and owners of record on approved paths, handles voicemail, and surfaces callbacks and referrals to your team.

  • Heir & owner outreach
  • Voicemail handling
  • Referral capture into the estate tree
  • Outcomes logged per phone number
About Bella
Sarah, distressed property qualification assistantIn development

Sarah

DISTRESSED PROPERTY QUALIFICATION

Being prepared for inbound and general distressed-property conversations — pre-foreclosure, tax, vacancy and tired-landlord situations.

  • Inbound qualification
  • Distressed-owner conversations
  • Follow-ups and callbacks
  • Same CRM outcome tracking
About Sarah
Coming soon

Your Assistant

AI ASSISTANT STUDIO

Create assistants with their own name, voice and conversation script for your campaigns — with Purple3 Technical Support managing the protected configuration.

  • Custom name & persona
  • Voice selection
  • Script editor
  • Dedicated phone number
See what’s coming

Purple3 operations provision every assistant. Nothing starts calling until a campaign is approved and resumed by you.

07 · Outreach

Outreach & Automation

Managed outreach as a CRM module. You set the limits, Purple3 runs the campaign, and every call comes back as a transcript, a recording and a next action.

  • Campaign controls — pause / resume, daily limit, max attempts, calling window and permitted days, read back after every change
  • Readiness cards and campaign detail before anything dials
  • Call viewer — transcript plus secured recording for every attempt
  • Inbound & missed-call inbox grouped by caller, matched to the CRM
  • Callbacks, appointments and hot opportunities routed to your team in-app
  • Cadence rules — max attempts and 90-day follow-up default
  • Direct mail — templates, PDF proofs and pricing In development
Pilot · in validationSMS · email · notifications · roadmap
08 · Coming Soon

Build your own AI workforce

The next layer of Purple3 puts assistant creation in your hands while Purple3 Technical Support keeps the protected telephony and compliance configuration managed.

Custom assistant creationName, persona and role for each campaign.Coming soon
Conversation scriptsAuthor and revise what your assistant says.Coming soon
Voice selectionChoose the voice that fits your brand.Coming soon
Dedicated phone numbersSelect business numbers for your campaigns.Coming soon
Guided A2P registrationSelf-service or managed carrier registration for texting.Coming soon
Under the hood

Every call has to earn authorization.

Purple3 is built so nothing dials by accident. Identity review, outreach approval and campaign state are separate decisions, each recorded.

Approval-gated callingCampaigns start paused. Resume is a deliberate action, read back from the system after it applies.
Removed-contact gateArchived or removed people and numbers are blocked before any call is placed.
No blind retriesRequest-ID de-duplication and attempt limits mean the same number is never hammered.
Tenant isolationRole-based access with row-level security keeps every workspace’s data separate.

Caller-requested do-not-call outcomes are recorded as dispositions. Pre-screening against external DNC registries is on the roadmap.

Plans & usage

Introductory pricing

A one-time implementation fee configures and launches your workspace. Monthly service starts 30 days after launch. Calling and research usage are prepaid separately.

STARTER
$299/month

$750 implementation

The complete Intelligence CRM for a focused operation.

  • Property workstation, work queue, timelines
  • Skip tracing & file import
  • Estate & heir tree
  • One managed outreach campaign
  • Call viewer & inbox
See Starter
ENTERPRISE
Custom

Consultation required

Purple3 built around the organization.

  • Multi-team operations
  • Custom workflows and integrations
  • Dedicated implementation
  • Volume usage terms
Talk to Purple3
Usage

You control the spend.

Plans include 0 minutes. Buy prepaid minute packs and research credits as you need them; balances are visible in Billing & Usage.

Prepaid voice minutesMetered per call. Packs available in several sizes — see Pricing for current rates.
Research creditsSkip tracing billed per returned record from a prepaid credit balance.

Introductory pricing is honored for active accounts. Full pricing details →

Getting started

Request → approval → implementation → launch

Onboarding is by request during the introductory release. Your workspace is configured and reviewed before anything goes live.

1RequestTell us about your operation. Purple3 reviews fit and plan.
2Approval & implementation feeSecure checkout for the implementation fee once approved.
3ImplementationWorkspace, data imports, assistant and calling route configured and tested.
4LaunchYou approve go-live. Monthly service begins 30 days after launch.
A SHORT INTRODUCTION

See how Purple3 keeps every opportunity moving

A quick walkthrough of how research, heir intelligence and AI outreach come together inside one workspace.

Request a demonstration

See Purple3 for yourself.

Tell us about your operation and which assistant you’d like to hear. Purple3 will follow up to schedule a walkthrough of the Intelligence CRM and arrange a short assistant demonstration.

  • 1Fill out the form
  • 2Choose the assistant you want to hear
  • 3Confirm call and text consent
  • 4Purple3 follows up with your demonstration

Bella is in production validation; Sarah is in development. Assistant demonstrations are arranged and supervised by Purple3 and normally run 2–3 minutes. Nothing is connected to a live campaign.

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